Privacy Policy

Last Updated: 13th February 2026

This Privacy Policy explains how WagRight Dog Training ("we", "us", "our") collects, uses and protects your personal data when you use our website (the "Website").

We are the data controller responsible for your personal data.

1. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Name
• Email address
• Telephone number
• Postal address
• Details about your enquiry or booking
• Information you provide in forms, surveys or messages
• Payment information where relevant
• Marketing preferences
• Technical data such as IP address, browser type and device information

We only collect data that is relevant to providing our services or operating our Website.

2. How We Use Your Personal Data

We may use your personal data to:

• Respond to enquiries
• Provide services and manage bookings
• Process payments
• Communicate with you about appointments or services
• Improve our Website and services
• Send marketing communications where you have opted in or where permitted by law
• Comply with legal and regulatory obligations

3. Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Contract – where processing is necessary to provide services you have requested
• Legitimate interests – to operate and improve our business and Website
• Legal obligation – to comply with UK law
• Consent – where required, particularly for marketing communications

4. Data Sharing

We may share personal data with trusted service providers who support our business operations, such as:

• Website hosting providers
• Booking and CRM systems
• Email marketing platforms
• Payment processors
• IT and technical support providers

We only share data where necessary and ensure appropriate safeguards are in place.

We do not sell your personal data.

5. International Transfers

Some of our service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• Enquiries – typically retained for up to 24 months
• Client records – retained in line with legal and regulatory requirements
• Marketing data – retained until you withdraw consent

We may retain data for longer where required by law.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.

8. Marketing Communications

Where you have opted in to receive marketing communications, you may withdraw your consent at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

9. Cookies and Website Tracking

Our Website may use cookies and similar technologies to:

• Improve user experience
• Analyse Website performance
• Support marketing activities

You can control cookie settings through your browser. For more information, please refer to our Cookie Policy where available.

10. Your Data Protection Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data in certain circumstances
• Restrict or object to processing
• Withdraw consent where applicable
• Request transfer of your data

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

11. Children's Data

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page and the "Last Updated" date will be revised.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

WagRight Dog Training
Email: enquirieswagright@gmail.com